Dwayne Paro welcomes Carl Churchill to today’s podcast. Carl Churchill, a combat veteran with 21 years of service as both an enlisted soldier and officer, and his wife Lori Churchill, a military spouse and coffee lover founded Alpha Coffee. The company started out as Lock-n-Load Java, selling exclusively over the web. In 2016 the company rebranded to Alpha Coffee, selling both online and via other retailers. In 2017, Alpha will open their first coffee shop, staying close to home with their first location at the mouth of Big Cottonwood Canyon in Cottonwood Heights, Utah.
From the start, Carl and Lori wanted to create a different kind of company guided by the principles they lived by.